A Case Study: What Strategies Catapulted a Small Token to Trending Status? Â
In the world of decentralized finance (DeFi), small projects often struggle to gain traction and visibility amidst intense competition. A promising DeFi project faced similar challenges when it started out in early August 2024. With a starting price of $0.00094 and a 24-hour trading volume of $20,000, this token was looking for momentum.
In this case study, we’ll explore how the project grew by 153% in value, achieved trading volume increases of over $70,000 daily, and gained attention on trending platforms like Dextools and Dexscreener—all with the help of Vortex’s strategy.
The Starting Point
When the project approached Vortex, it was a small initiative with high potential but limited reach. The token price was $0.00094, and daily trading volumes hovered around $20,000. While the project had strong fundamentals, it needed a tailored approach to elevate its market presence and liquidity.
Strategic Market-Making & Growth
Vortex began by implementing a strategic market-making approach to stabilize liquidity and increase trading activity. This involved creating depth across exchanges, ensuring that the tokens could be traded efficiently and securely. As liquidity and volume started to improve, the focus shifted to positioning the project in a way that caught the attention of the broader DeFi community.
Marketing Partnerships and Social Media Impact
In addition to improving liquidity, Vortex introduced the project to several marketing partner agencies. These collaborations proved instrumental in driving visibility, helping the project trend on platforms like X (formerly Twitter), which expanded its reach.
This visibility translated directly into results. With the project trending on Dextools and Dexscreener, it gained a much larger audience of investors and users.
With momentum firmly behind them, the project is now looking to raise an additional $100,000 by the end of the month. This capital injection will be used to continue expanding its reach, building upon the market-making and advisory strategies that Vortex initiated.
As the project continues to scale, Vortex remains committed to supporting its journey, ensuring that its market presence and liquidity strategy are aligned with long-term growth objectives.